Belly Ballot
Branding & Responsive Design
Averaging over 3 million views per month, Belly Ballot is one of the most popular baby name websites in existence. Belly Ballot provides expecting parents with a database of hundreds of baby names, along with their meaning, origin, alternative spellings, and famous people of the same name.
Website URL
Project Type
- Branding
- Design
- Responsive
- Web Development
The Plan
Belly Ballot approached us with a specific mission: Make their website mobile friendly.
We did just that—creating a fully responsive website to provide desktop, mobile, tablet, and everything in between with a unique and optimized layout to improve user experience and allow visitors to easily find exactly what they’re looking for. As Belly Ballot is largely driven by advertising, it was also important that each view also prioritized ad slot location and sizing.
Along with the responsive revamp, we designed an updated style guide outlining a new color scheme, typography, and web components—to give Belly Ballot a young and simple-yet-vibrant look.
The Results
Our work with Baby Ballot resulted in clear cut gains: Increased page views, decreased load time, and an increase in ad impressions. Our refreshed design launched in 2014 is still live today.